Your intuition about local shopping being good for the community is supported by an abundance of articles, books and studies with similar conclusions and findings. The Institute for Local Reliance sums it up well:

Small-scale, locally owned businesses create communities that are more prosperous, entrepreneurial, connected and generally better off across a wide range of economic, social and environmental metrics.

#ShopLocal #SupportLocal #Givelocal are all activities that demonstrate you appreciate what makes the Newport Mesa area a unique and wonderful place to live. By showing your support when you visit our local businesses further demonstrates your appreciation for their contributions to our community and specifically their generosity toward giving back to our schools, teams and other community activities and programs.

To learn more about how Show Newport Mesa gives back, please visit our page: Giveback

The links below provide additional information and research about supporting local businesses, local business ownership and the positive impact on communities.

Advocacy: Institute for Self-Reliance
Advocacy: Sustainable Connections
Advocacy: 10 Advantages of Buying Local

Infographic: Why Buying Local is Worth Every Cent by Custom Made
Infographics collection of “Why Buy Local” by Local First Lexington

Classic book: Small Is Beautiful: A Study of Economics As If People Mattered by E. F. Schumacher.